Author:Steven Echtman
Date: (2023-01-17)
Synopsis
Juicebox Sponsorship of DAOPlanet’s DAODenver.org, a multi-day ETHDenver Side Event, to increased awareness of, and engagement with, Juicebox’s platform and community, as well as highlight the benefits of the Juicebox protocol and tools to Developers and DAOs.
Motivation
Juicebox is a valued DAOPlanet partner, hosting DAOPlanet fundraising projects and having participated in prior events. DAOPlanet recognizes the value in consistent brand inclusion and keeping Juicebox at at the forefront of our conversations around project funding and treasury management. Towards this end DAOPlanet continues to promote Juicebox at all of its events even when there were no sponsorship requests or approved proposals, including DAODenver '22, SF Tales from the Crypto Event, SF Blockchain Week Unconference, DCentral Miami DAOPlanet Stage and booth, etc. This DAODenver, DAOPlanet is working closely with CityDAO. CityDAO is sponsoring hackathon teams to build during BUIDL week (including possibility of a pre-presentation/competition at DAODenver) with projects going on to submit and present at the ETHDenver event the following weekend. DAOPlanet will work with CityDAO to bring awareness, and potential inclusion, of Juicebox in its hackathon team projects.
DAODenver 2023 is a great venue (located directly across the street from the ETHDenver’s BUIDL Week BUIDL Hub) for Juicebox to present the latest advances to its technology platform and tools, and showcase how they are being used by organizations to fund projects and manage treasuries. It provides an opportunity to engage with other prominent DAOs and active Web3 communities, tap into the 10’s of thousands of Web3 enthusiasts descending on Denver for ETHDenver, and to build on existing relationships as well as recruit new projects and users to its platform.
About DAOPlanet:
DAOPlanet is a non-profit organization on a mission to help over 10 million organizations adopt DAO principles and tools in order to provide greater productivity, flexibility, and representation for their contributors. The vision is greater representation for individuals within communities, organizations, businesses, and the entire world.
About ETHDenver & DAODenver:
ETHDenver is arguably the largest Crypto/Web3 conference in the United States. ETHDenver takes place annually between mid-February and Early March. This year’s ETHDenver spans February 24th through March 5th, where February 24th through March 1st is designated as BUIDL Week, where developers and enthusiasts meet for building and ETHDenver “side events,” and March 2nd through 5th is the ETHDenver “Main Event” (a period where side-events are strongly discouraged).
DAOPlanet’s marquee ETHDenver Side Event, DAODenver, is now in its 2nd year. DAODenver 2023 is scheduled to span February 27th through March 1st (during ETHDenver’s BUIDL Week), and accommodate approximately 300 in-person attendees each day. This multi-day program spotlights today’s most interesting and encouraging DAOs, including the hurdles and challenges they’ve experiences, as well as the solutions they’re exploring and have put in place. Event tracks include legal structures and considerations, tokenization and tokenomics, Web3 tools and protocols, regulatory implications, governance and strategy, and more.
A virtual livestream will be provided for those unable to attend in-person and session recordings will be made available after the event. Event revenues go to the production of DAODenver. Any remaining funds support the mission and vision of DAOPlanet, a Trustless Unincorporated Non-Profit Association (TUNA).
Specification
This Proposal is for Juicebox sponsorship of DAODenver, a multi-day DAO-focussed ETHDenver BUIDL Week side event. Proposal is for a “Launch Pad” priced sponsorship of $3,333 (while delivering most of the sponsorship package benefits of the $7,777 “Ignition” package).
DAOPlanet’s team will work with Juicebox to assure the Juicebox DAODenver sponsorship is a success. This includes customizing any selected sponsorship package(s) to maximize the accomplishments of Juicebox’s objectives.
The DAOPlanet team will also work with Juicebox to craft a stage presentation and/or panel discussion that engages and educates attendees and delivers an “aha moment” to those unfamiliar with Juicebox. The DAOPlanet team will work to assure people are more familiar with Juicebox’s mission and activities, and understand how they can engage further.
Attendees & Ticketing:
DAOPlanet is providing a "Free Access” General Admission onramp for DAODenver 2023, so everyone has the opportunity to attend. Similar to ETHDenver’s ticketing (where free tickets are available to specified token holders and SporkDAO members), free DAODenver access will be made available to all Juicebox members, as it is to DAOPlanet Discord members and other partner communities.
It’s anticipated that based on DAODenver’s venue location (across the street from ETHDenver’s main BUIDL Week venue), easy access to free general admission tickets, and the extra attention directed to DAODenver by this year’s major partners, DAODenver will attract many more attendees and periodically exceed our anticipated 300 person venue capacity. In the event that venue capacity is reached, separate lines will be maintained for Free General Admission attendees and attendees with "Priority Access" credentials. "Priority Access" tickets are provided to sponsors based on sponsorship level, and are available for purchase via fiat (on Eventbrite), or via a qualifying Priority Access NFT available via DAOPlanet’s Juicebox (V3) project, holding a DAO PLANETS NFT, via Unlock Protocol, and to those purchasing "ETH/DAODenver Experience" accommodations packages.
“Priority Access” privileges can also be configured based on specific sponsor parameters, such as holding specific sponsor NFTs.
Confirmation of specific requirements and limitations of configuring “Priority Access” privileges and "Free Access" General Admission credentials, based on Sponsor Discord Roles and/or Token Holdings, should be confirmed with DAOPlanet’s technical ticketing team at least 2-weeks prior to the event.
Sponsorship Packages:
Sponsorship Benefits listed below are based on DAODenver’s “Launch Pad” package, with increased deliverables (indicated by **) in respect of DAOPlanet and DAODenver’s ongoing partnership. See the DAODenver 2023 Sponsorship Deck for additional levels and benefits.
- 10 “Priority Access” Tickets **
- Medium Size Logo on Website **
- Shared Screen Logo (2-up) on Interstitial Screens with 1x Rotation **
- Guaranteed Speaker Slot and/or Panel Participation (as approved by programing) **
- Shared Venue Table for SWAG and any promotional materials.
- 1 Large Banner (sponsor supplied) Prominently Displayed **
- 1 Free Standing Vertical Banner (sponsor supplied) **
-
66K DAOPlanet Utility Tokens
- 1 “DAO PLANETS” NFTs
- Event T-Shirt - 4th Tier Sponsor **
** See DAODenver Sponsorship Deck for more details: https://bit.ly/DD23-Sponsor **
DAO Partner Status
In addition to being a paid sponsor, JuiceboxDAO will receive all the benefits associated with DAOPalnet’s DAO Partner program, including:
- Inclusion as a “DAO Partner” on DAODenver promotional materials, DAODenver.org website, “DAO Partners” banner, and acknowledgement during the conference.
- Speaking opportunities for prominent DAO Partner member(s).
- 20% Discount Code good for “Priority Access” event tickets purchased via Eventbrite ticketing platform.
- Inclusion in community announcements, newsletter, community calls, chat channels, and social media platforms where DAO Partners are mentioned (individually and collectively).
See DAOPlanet DAODenver 2023 DAO Partner details here: https://bit.ly/DD23-DAOPartner
Hotel Accommodation Packages (offered separately)
Hotel Packages (the “ETH/DAODenver Experience”) Include: DAODenver “Priority Access,” Shuttles to ETHDenver BUIDL Week & Main Event Venues, Hot Breakfast Buffet, Coworking / Networking Space, Cocktail Lounge, Fitness Center, and More.
- 10 Night / Single Occupancy: $1,400
- 10 Night / Double Occupancy: $ 800
- 8 Night / Single Occupancy: $1,200
- 8 Night / Double Occupancy: $ 700
- 6 Night / Single Occupancy: $1,000
- 6 Night / Double Occupancy: $ 600
- All pricing is per person. Rooms include 1 King or 2 Queen Beds. Pricing for triple and quad accommodations available upon request. More details are available on the DAODenver.org website.
Payments:
All Sponsorships and other approved payments can be paid via transfer of ETH into DAOPlanet’s Juicebox V3 Project. Sponsors will receive DAOPlanet utility tokens, Event Series NFT(s), and DAODenver Tickets based on Sponsorship Tier indicated, or as otherwise agreed.
Rationale
A DAODenver ETHDenver BUIDL Week Sponsorship provides Juicebox with the opportunity to gain more visibility across the DAO and Degen community, attract a wider variety of organizations and projects, and increase the number of developers building on the Juicebox platform. DAOPlanet can help Juicebox reach a larger and broader market through event participation and introduction to DAOs and other orgs adopting Web3 tools that are interested in fundraising, implementing features and promoting NFT rewards, and managing their treasuries through the Juicebox platform. More and more conventional organizations are also looking into DAO models and adopting tokens for various aspects of their business. Juicebox may be a great platform and partner for those coming to DAODenver to explore these opportunities.
Ultimately the rationale and desire is to create a win-win-win for Juicebox, the DAODenver event, and for attendees. The up-front investment of a DAODenver sponsorship can deliver significant tangible and intangible returns based on the new projects and lasting relationships that are generated.
Sponsorship of the DAODenver event will support Juicebox ETHDenver attendees and introduce Juicebox to wider DAO and Web3 communities through:
- A physical presence at DAOPlanet’s annual DAODenver event that conveys Juicebox’s vision, mission, and provides IRL touch-points and connections that are much more difficult to establish virtually.
- Introduction to DAOs and orgs interested in a versatile token minting platform with potential for fundraising, NFT rewards, treasury management, and ability for organizations to get creative with ways they choose to utilize the Juicebox platform.
- Free General Admission DAODenver Access to all Juicebox Discord Members
- Priority Access Admission to Juicebox members based on token holdings or other gating criteria Juicebox specifies.
- Receipt of Sponsorship Benefits listed in Specifications.
- Opportunity for DAO and Web3 communities to receive a better understanding of what Juicebox is and how its protocols and platform can be leveraged..
- Secure additional valuable PR and press coverage
- Recruit additional Juicebox projects, contributors, and enthusiasts.
- Develop and deliver engagement / onboarding incentives
- Organize meetings with potential partners and collaborators.
- Inclusion in DAODenver Conference marketing including website, emails, pre-conference AMAs, social media mentions, etc.
- Inclusion in DAODenver Conference Media, including livestream and professionally produced content published after the event for use in PR, social media, publishing on the web, etc.
- Build Juicebox’s network by developing and deepening connections with potential and existing partners and collaborators.
- On stage presentation opportunities, panel participation, and workshops that help accomplish Juicebox’s mission.
- Distribution of physical and virtual informational materials and SWAG via a centrally located sponsor table where 1-1 discussions can happen.
Risks
Risks include the possibility that the Denver event is not as successful as anticipated; “acts of god,” war, or disease (e.g. covid variant based lockdowns) hamper in-person attendance; or other unforeseen circumstances, beyond the control of DAOPlanet team members, prevent critical aspects of the event from proceeding as planned.
Timeline
DAODenver is being held on February 27th through March 1st, during ETHDenver’s BUIDL Week, taking advantage of the tens of thousands of crypto enthusiasts congregating at ETHDenver that week.
Proposal Governance Timeline is in accordance with the following bi-weekly schedule, with “Day 1” starting on 1/28/2023:
- Day 1 - Temperature Check - Saturday - Monday, Jan. 28th - Jan 30th, 2023 (00:00 UTC)
- Day 4 - Snapshot Vote - Tuesday - Friday, Jan. 31st - Feb 3rd, 2023 (00:00 UTC)
- Day 8 - Multisig Execution - Saturday - Tuesday, Feb. 4th - Feb. 7th, 2023 (00:00 UTC)
- Day 12 - Reconfiguration Delay - Wednesday - Friday, Feb. 8th - Feb 10th, 2023 (19:19 UTC)
- Day 15 / Day 1 - Funding Cycle Updated - Saturday, Feb. 11th, 2023 (19:19 UTC)
As soon as this proposal is approved (with preparation happening as soon as there’s an indication of success), DAOPlanet will begin delivering sponsorship benefits to Juicebox, and working with Juicebox reps and speakers to assure maximum benefit from the sponsorship.
Date & Description
- Feb. 3, 2023: Proposal Approved
- Feb. 7, 2023: Ticketing Access Confirmed (Juicebox Criteria)
- Feb 12, 2023: Presentation, Panel, Workshop Participation Confirmed
- Feb. 24 - Mar. 1, 2023: ETHDenver BUIDL Week
- Feb 27 - Mar 1, 2023: DAODenver Event
- Feb 27 - Mar 1: Cocktail Party Events (Specific Date(s) TBD)
- Mar. 2 - Mar. 5th, 2023: ETHDenver Main Event
- May 1, 2023: Session Videos Complete and Posted