Synopsis#

Renew Matthew and Brileigh’s recurring payout for seven (7) cycles to finish the Juicecrowd 01 (JC01) campaign and continue outreach, partnerships, and inbound/outbound content strategy.

Motivation#

The product team at Peel has launched a new crowdfunding app built on the Juicebox Protocol, juicecrowd.gg, and the campaign has been underway for the past several weeks. We have worked closely with the team on every aspect of the campaign and need to see it through to fruition, including post-campaign and the possibility of deadline extensions. There is significant reputational risk to abandoning the campaign mid-way and our efforts have been essential to its success so far. The next Juicecrowd campaign (JC02) will launch soon after in January 2024 and we are ready to iterate based on learnings from the first edition.

Recent work#

🍊 Juicecrowd & collaboration with Peel#

M+B have worked closely with Peel to launch Juicecrowd, a new app built on the battle-tested Juicebox contracts that makes it easy to crowdfund onchain. We were involved with every aspect of the campaign launch and also contributed to product strategy throughout.

• Website copy throughout the homepage and Crowds page
• Set-up and managed Juicecrowd Discord including roles, channels, FAQs, etc.
• Created docs for Juicecrowd (docs.juicecrowd.gg), will transition to self-hosted and expand as features are built out
• Twitter and Farcaster posts and direct outreach campaign to target builders to submit to JC01 (45k+ Twitter impressions)
• Targeted ads on Twitter in collaboration with Sage/Strath that resulted in 3.3M+ impressions and nearly 4000 link clicks
• Free mint on Zora in collaboration with Sage/Strath
• Drafted and sent press releases which resulted in a mention in the Bankless Metaversal newsletter
• Successfully submitted Juicecrowd to The Dapp List and earned Top Project of The Week
• Organized and recorded workshop sessions for Day 1-3 and posted to YouTube as a resource for JC01 participants
• Created and led workshop sessions for Day 4 (Marketing) and Day 5 (Outreach and Post-Campaign)

zora.co/collect/zora:0x09025e782b04b8b9d9e022edc55d5ce46980115f/1

Twitter ad metrics for @juicebox_money account

Juicecrowd mentioned in Bankless Metaversal newsletter by William Peaster

Juicecrowd was named Top Project of The Week on The Dapp List

🤠 Partnerships#

• Roman Storm campaign: following the arrest of Roman Storm (Tornado Cash developer), we tweeted a mock Juicebox campaign and tagged his legal representation. This subsequently led to a lead from their team and the potential to explore launching a campaign on Juicebox.

x.com/Juicebox_Money/status/1695089525742321748

Integration with The Dapp List: following our Twitter space with co-founder Nirbhik, we have been discussing an integration for projects listed on The Dapp List that would let them launch a Juicebox project and accept donations on their profile page (e.g. thedapplist.com/project/juicecrowd). Their team will handle all dev tasks but have not started yet due to other priorities. We will keep pushing this forward and will provide updates.

📚 Educational and devrel content#

Juicebox can feel complex and hard to understand for new project creators and developers entering the ecosystem. Both of these audiences needs to feel confident in Juicebox in order to create a project or develop an extension, respectively. M+B have consistently produced high-quality educational and devrel material that helps make Juicebox more comprehensible, breaks down primitives, and instills confidence that there are trustworthy people behind the protocol.

• Solidity Sesh ep5 (redeemTokensOf function) rendered, still need to upload to YouTube
• Solidity Sesh ep4 (distributePayoutsOf function) on YouTube
• Solidity Sesh ep3 (pay and addToBalanceOf functions) on YouTube
• Sablier V2 and building a Juicebox extension with Justin & Paul Razvan Berg on YouTube

🎙 The Juicecast#

The Juicecast is a cultural anthropology of crypto and DAOs featuring interviews with community members in the Juicebox ecosystem and beyond. Recent episodes have focused on video podcasts to lean further into storytelling and human connection while leveraging guests’ network effect to bring new audiences into the Juicebox ecosystem.

• ep30 with Zeugh (YouTube)
• ep31 with Jess Sloss from Seed Club (Youtube)
• ep32 with Peacenode from Seed Club (YouTube)
• ep33 with Riley and Paff (edited, need to render/upload)
• ep34 with Jango (in progress)
• A few YouTube Shorts to try out the format and test engagement:
  • Zeugh on working in DAOs
  • Matthew on FriendTech
  • Jess on AI, Crypto, and VR

We are responsible for all production tasks including interview prep, scheduling guests, co-hosting, editing, and audio engineering. With over 30 episodes recorded so far, The Juicecast has become one of the best-produced podcasts in all of crypto and continues to book compelling guests.

Juicecast ep32 with Peacenode from Seed Club on YouTube

📰 Juicenews#

Juicenews is a bi-weekly newsletter that showcases all of the latest developments in the Juicebox ecosystem and beyond. Sections include a weekly crypto roundup, trending JB projects, protocol and product updates, tutorials and guides, recent podcast episodes, community updates, governance recaps, and town hall summaries.

• e.g. Juicenews for September 8, 2023

subscribepage.io/juicenews

💼 Miscellaneous Work#

• Matthew assembles bi-weekly governance recap threads on Twitter (e.g. GC-59 Recap) which help encourage governance participation
• Rich Text and Images in Project Descriptions feature release video on YouTube and Docs

Upcoming work#

📣 Carry out the remainder of the Juicecrowd 01 campaign and aim to maximize project success

💪🏻 Reflect on JC01 outcomes and prepare/launch campaign for Juicecrowd 02

🤝 Continue to explore outbound strategies, onboard new project creators, and pursue partnerships

📚 Rework project creator docs to move towards JBM as a self-service platform

Expenses#

For the last year, M+B have incurred the following recurring expenses as contributors to JBDAO:

• Adobe CC suite (2 seats) = 109.98 USD per month
• Riverside Pro = 29.00 USD per month
• Canva Pro (1 seat) = 14.99 USD per month
• MailerLite Growing Business plan = $10.00 USD per month
• CapCut Pro = 7.99 USD per month

Specification#

Add $6000 USD recurring payout from Cycle 62 to Cycle 68 (inclusive) to Project 552 (https://juicebox.money/@juicecast) from the V3 treasury.

Rationale#

We are proposing to renew our payout to reflect our continued workload and the immediate needs of campaigns like Juicecrowd 01/02.

As suggested in our proposal thread, we will be actively discussing moving this payout to Peel in an upcoming cycle to more accurately reflect the product-based focus of our workload.

Risks#

• Matthew might lose his streak in the gm channel (currently 605)

Timeline#

This proposal should take effect immediately and last seven (7) funding cycles, starting in Cycle 62 and ending in Cycle 68 (inclusive).