Abstract#

This proposal aims to modernize and standardize MoonDAO's brand identity while preserving its established recognition

Problem#

The current MoonDAO logo presents several challenges: - Visual Inconsistency: The "DAO" portion uses a different typeface and sizing than "MOON," making it hard to read - Poor Scalability: The current design loses clarity when used as a favicon (ie. small icon) - Limited Multi-media Integration: Lacks an official audio component for video content

It has, however, been around a long time, and has built up a lot of awareness that's worth retaining.

Solution#

Officially instate new branding that builds on the brand recognition we've already established while maintaining familiarity: - Use the one standard typeface used for the "MOON" part for the "DAO" part, and standardize the text size. - Instantiate an official favicon version of the logo that simplifies the shape and increases the size of elements for better recognition at small scales - Design a sound bite of 1-3 seconds to be presented alongside the logo

Benefits#

- Enhanced Brand Clarity: Improved readability and recognition across all platforms - Future-Proof Design: Better adaptability for emerging platforms and uses

Risks#

- Possible period of brand confusion as the new logo disseminates - Mitigation: - Clear communication on socials about the transition - Provide easy access to new assets directly in our documentation - Plan a transition strategy for quick execution of the update across all platforms

- The transition may be slow or delayed as we asses it's scope - Mitigation: - Prioritize high-visibility updates - Leverage community support