Abstract#

This proposal aims to modernize and standardize MoonDAO's brand identity while preserving its established recognition

Problem#

The current MoonDAO logo presents some challenges:

• Visual Inconsistency: The "DAO" portion uses a different typeface and sizing than "MOON," making it hard to read
• Poor Scalability: The current design loses clarity when used as a favicon (ie. small icon) It has, however, been around a long time, and has built up a lot of awareness that's worth retaining.

Solution#

Officially instate new branding that builds on the brand recognition we've already established while maintaining familiarity:

• Use the one standard typeface used for the "MOON" part for the "DAO" part, and standardize the text size.
• Instantiate an official favicon version of the logo that simplifies the shape and increases the size of elements for better recognition at small scales

Newly proposed logo: https://drive.google.com/file/d/17Wr5WF3zGHUZIg-Y_F6Omxyw4L9XrG5W/view?usp=sharing

Newly proposed favicon: https://drive.google.com/file/d/1U9zJZS7TTLD9DsqzGDVxTEb9ip7dH_le/view?usp=sharing

Implementation of this brand transition would be handled by the Executive branch. This project will not be considered within the retroactive reward system, but members who contributed valuable feedback in ideation will be nominated for rewards in the community circle.

Benefits#

• Enhanced Brand Clarity: Improved readability and recognition across all platforms
• Future-Proof Design: Better adaptability for emerging platforms and uses

Risks#

• Possible period of brand confusion as the new logo disseminates

Mitigation:

• Clear communication on socials about the transition
• Provide easy access to new assets directly in our documentation
• Plan a transition strategy for quick execution of the update across all platforms
• The transition may be slow or delayed as we asses it's scope

Mitigation:

• Prioritize high-visibility updates
• Leverage community support