Author: @damilolaeth
Date:16th August 2025
INTRODUCTION
This proposal outlines a strategic initiative to develop branding and merchandise for Moon DAO, a decentralized autonomous organization focused on exploration and community-driven space innovation. Our goal is to create a unique identity and revenue stream that strengthens community engagement and supports Moon DAO’s mission. This document details our product strategy, objectives, risks, financial considerations, to ensure a robust plan.
**Product Strategy**
Limited Edition Collections
The limited edition collections are a cornerstone of this initiative, designed to captivate the Moon DAO community. These collections will be exclusively available through the Moon DAO marketplace, enhancing community engagement and creating a sense of rarity. Each collection will be tied to a specific Moon DAO milestone, such as a mission anniversary or community funding goal (e.g., ‘First Lunar Step Collection’ to celebrate a key achievement). This exclusivity will drive demand and reinforce the DAO’s ecosystem.
**Executive Summary**
This proposal seeks 1.5 ETH to launch a branding and merchandise initiative in collaboration with Moon DAO. By creating exclusive limited edition collections tied to Moon DAO milestones, we aim to boost community engagement, generate revenue, and reinforce the DAO’s identity. With a clear budget, measurable objectives, and innovative designs, this project promises a strong return on investment.
**Objectives and Measurable Outcomes**
To turn our vision into action, we set the following measurable objectives:
Launch the first limited edition merchandise collection by Q4 2025.
Achieve sales of 200 units within the first month of release.
Generate $5,000 in revenue from merchandise sales within 6-7 months.
Increase Moon DAO’s social media engagement by 20% through merchandise-related campaigns.
These targets will guide our timeline and success metrics, ensuring alignment with community goals and addressing the call for tangible results.
**Risks and Mitigation Strategies**
Recognizing potential challenges, we’ve identified the following risks and mitigation strategies:
Low Demand: Risk of insufficient interest in merchandise. Mitigation: Conduct a pre-order campaign and community survey to gauge interest before production.
Production Delays: Risk of delays or quality issues. Mitigation: Partner with vetted suppliers and build a two-month buffer into the production timeline.
Limited Marketplace Visibility: Risk of low sales due to poor exposure. Mitigation: Implement a marketing plan with social media campaigns, community giveaways, and partnerships with space enthusiast groups. These strategies will be refined as objectives are met, ensuring adaptability and tackling concern about a weak risks section.
**Financial Considerations**
Regarding revenue, to align with the marketplace ecosystem, we propose:
Moon DAO receives a 15% cut of all sales through the marketplace as a platform fee.
For in-person sales (e.g., at events), we commit to providing Moon DAO a 10% cut to ensure mutual benefit. This model supports the DAO’s growth while incentivizing our merchandise efforts.
**Merchandise Design Ideas**
T-Shirts
Hoodies
Caps
Tote Bags
Mugs
Phone cases
Journals or Notebooks
socks
Limited Edition: Numbered shirts (e.g., “1 of 100”) tied to a specific Moon DAO event.
Limited Edition: Glow-in-the-dark stitching for a special release.
**Next Steps**
To move forward, we will:
Seek community feedback on the proposed designs and objectives.
Finalize a production timeline with supplier agreements.
Launch a pre-order campaign to test market interest. These steps will ensure a collaborative and successful rollout.
**Conclusion**
This proposal transforms the vision into an actionable plan, to deliver measurable outcomes, mitigate risks, clarify revenue, and showcase compelling designs. We are excited to collaborate with Moon DAO to bring this initiative to life, fostering a stronger community identity and supporting our shared goals.
Team:
Project Lead
@damilolaeth
Multi-sig signers\*
0
Multi-sig Address*
0
Timeline 14-30 Days after Proposal Passes
Finalize designs and budget
31st Day -75th Days after Proposal Passes
Launch Pre-order campaign
November 15th
Official Launch
Deadline for the project: End of Q3.
--- nance-actions
- type: Request Budget
payload:
budget:
- token: ETH
amount: "1.5"
justification: flex
uuid: 08566687c5294f70a4cf5397f1935ec2
chainId: 1