Abstract#

This project will focus on adding new interactive features to our website along with improvements to our documentation and visual appeal. This will be accomplished with various phases or “sub-projects”. The first phase is to create a MoonDAO online store to sell MoonDAO merchandising. Second, will be to implement $MOONEY staking for governance and LP rewards. The third phase will consist of updates to documentation. We will also create a dashboard to display key MoonDAO info. And lastly, we will revamp the landing/homepage with respect to the new additions.

Motivation/Benefits#

To create a central place for all information pertinent to MoonDAO, attract new members with an attractive, easy to follow site, and to generate revenue through a store.

Risks#

The risks are minimal for this project. The only risk is the loss to the treasury if the project doesn’t get completed, but the budget is already rather small. There is also the risk of tax/legal issues through store sales, but we will ensure we are following all tax guidelines.

Specification#

1. MoonDAO Store#

MoonDAO currently lacks any sort of revenue stream. A quick and easy way to generate income is to sell MoonDAO merchandising. The plan is to create an online store with print on demand items (shirts, hats, hoodies, etc.) with MoonDAO branding. We may have to consider trademarking the MoonDAO logos if possible to prevent copycat merchandising.

The first steps will consist of finding a quality POD supplier and ordering samples. Finding a supplier with international shipping will be key in order to accommodate our international community. Next we will set up a Shopify store to handle payments and order fulfillment. The Shopify store will exist as a subdomain (store.moondao.com).

Next steps could be to add items with limited time designs or sell items as one-off physical NFTs.

2. Documentation#

Once the constitution is finished and approved by the DAO, our documentation will have to be updated to reflect all the new rules, procedures, values, etc. Much of this work can be outsourced to the writer’s guild with revisions being done by the constitution team and astronauts.

3. MoonDAO Dashboard#

Much of MoonDAO’s key information for members is currently scattered throughout different sites, Discord channels, etc. This phase consists of creating a dashboard that stores dynamic information such as events, active proposals, news, and other dynamic pieces of information by request of DAO members.

The work for this phase will consist of front-end design/implementation and the creation of workflow for contributors to add information to the dashboard. The dashboard and homepage can ideally exist separately in order for the homepage to act more as a landing page for outsiders.

4. Landing Page Revamp#

The homepage as it currently stands is basically a landing page for new users. A cooler design with a more visual experience would be ideal. @CompositeFellow, a member of our community, had the idea of making the landing page consist of a tour of MoonDAO's moon base. The goal with this is to attract new people to get involved and present MoonDAO as a more professional entity to the outside world to help with future partnerships and visibility.

Objectives and Key Results:#

Objective #1: Create a store with high end MoonDAO merchandise.#

• Over 100 unique sales in the first month after launch.

Objective #2: Rewrite and create new documentation that is accurate, easy to read, and furthers interest in MoonDAO.#

• Cover 90% of inbound questions from new members in documentation.

Objective #3: Create an effective daily dashboard for MoonDAO members.#

• Over 100 average daily visits in the first month after launch.

Objective #4: Create a captivating landing page.#

• Over 10% conversion rate of site visits to twitter/discord link clicks for unique, first time visits.

Team Table#

Team stewards Bio#

Larrotiz#

Bio/background: Larrotiz has recently graduated from the University of Michigan with a degree in computer science. He has had experience working in “big tech” as well as working on smaller scale projects. Larrotiz enjoys working and is knowledgeable on both front-end design and back-ends. Larrotiz has managed the site since the Juicebox period. Role: Lead Dev OKR within the project: Lead the development of Objectives #1, #3, #4 (from project OKRs). Delegate and manage work through Dework or Discord when necessary. Manage business needs for the store. Team Steward Minimum Viable Payment: $10000 USD

Barney#

Bio/background: Legendary Role: Development, being a legend OKR within the project: Objectives #1, #3, #4 (from project OKRs). Manage business needs for the store. Team Steward Minimum Viable Payment: $2000 USD

Pablo#

Bio/background: MoonDAO co-founder! Role: Project Management, Documentation Objective #1: Serve as a project manager for the website, directing @larrotiz with features that we need on the website and ensuring that it’s consistent with all internal documentation (mission, values, guilds, governance, onboarding, etc.). Project management related to the MoonDAO store, dashboard, landing page. Objective #2: Rewrite and create new documentation that is accurate, easy to read, and furthers interest in MoonDAO. Makes it easy for people to understand governance, incentives, on-boarding, and active work at MoonDAO. Key Result for Objective #2:

• Cover 90% of inbound questions from new members in documentation. Team Member Minimum Viable Payment (optional): $5000

Budget Justification#

Estimated Project Timeline#

Deadline for the project: 15th of October, 2022#

Total budget: $19,700 + $30/mo#