Approved

MDP-67: MoonDAO Weekly Newsletter, Monetization, and Incentives

Cycle

1

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Abstract

The MoonDAO Email List has proven to be a successful tool for onboarding new subscribers and keeping them informed about MoonDAO's activities. In Q1 2023, we propose continuing to make the most of the email list's capabilities by continuing the weekly Mooney Monday update email, implementing the incentives for a refer-a-friend system (currently live, but without incentives), and exploring opportunities for monetization through sponsorships and affiliate marketing. These changes will further increase participation and involvement in MoonDAO, and help to generate revenue for the organization. The MoonDAO email list currently has over 11,500 subscribers with a 44% open rate, making the email list one of our largest and most powerful means of communication. See final report from Q4.

Team

Stewards: @ryand2d

OKRs

Objective #1: Update Autoresponder Sequences + Add New Ones + Maintenance Key Results for Objective #1:

  • Update any factual changes within the two large existing autoresponder sequences with regard to governance or internal changes.
  • Create a new cold subscriber sequence and tag which will attempt to warm up any inactive members before they are tagged for deletion, in an attempt to keep the list clean and ensure we aren’t paying for inactive users.
  • Add some additional emails to the general sequence promoting the refer-a-friend system and encouraging users to share the email list with friends or on social media.
  • Adding in more content like images, screenshots, gifs, or video links within the two large autoresponder sequences to make it more dynamic and engaging instead of a wall of text (based on feedback from the survey).

Objective #2: Weekly Mooney Monday Emails Key Results for Objective #2:

  • Start up the weekly Mooney Monday emails again with space news, and MoonDAO updates, such as those seen on the public MoonDAO emails page

Objective #3: Create a PDF Sponsorship document Key Results for Objective #3:

  • Compiling info and statistics with info about the MoonDAO email list in a small 1-2 page PDF document with rates that we can share with Web3 or Space Organizations.
  • Create snippet codes within ConvertKit that will allow us to easily embed any text or image advertisements within the existing body of emails and allow us to swap them out or change them in the future without having to edit individual emails.

Total Budget

10,375 DAI 650,000 $MOONEY

Please read the full proposal before voting: https://docs.google.com/document/d/1N95G5-dKzWaE7oQw2j-IoNVuu6xJrZoC-isFETiwRyM/edit#

Votes

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